Wunderfan South Africa

SA Summer 2026/27 · Nov to Mar

Make youranthem.

Every great sporting moment has a soundtrack. This summer, Wunderfan fans create their own on uTunes, one headline match at a time, across the Lions, the Titans and Studio 88 football.

WindowNov 2026 to Mar 2027

MechanicWunder to uTunes voucher

PartnersLions · Titans · Studio 88

Anthem briefs5 per month

1 · The mechanic

Music & sport has made history

Sport runs on gees. Gees runs on music.

*Gees: local wording for vibe, atmosphere, sporting spirit.

Fans already chant in their stadium seats. World Cup anthems rally the troops. The match day anthem is where it becomes a shared experience. For the first time ever, uTunes is giving Wunderfans the opportunity to create their own chant ahead of game day.

1995ShosholozaOne song carried a Rugby World Cup and a country.

2010Waka WakaA World Cup anthem made on South African soil, played in every stadium since.

TerracesSeven Nation ArmyA riff with no lyrics that every terrace on earth adopted as its own.

StadiumsSweet CarolineProof that fans decide what the anthem is, not the broadcaster.

How it works

01

Pick your team & match

Each week and month we post the upcoming schedule for our team partners and invite fans to create an anthem for the match ahead.

02

Redeem uTunes with Wunder

150 Wunder unlocks the gees.

The uTunes voucher sits in the Rewards Shop, ready for active fans to redeem.

03

Create your version

Fans head onto the uTunes website to create their anthem. Zero sign-up fee. Listener or artist, they are in.

04

Share with us on socials

Monthly R500 voucher

Tag uTunes + Wunderfan and stand a chance to win a R500 cash voucher (about $30) every month. We share videos on Stories and create a Highlights section dedicated to the uTunes Summer on Instagram.

Our bonus to uTunes

A monthly Instagram prize, on us.

Every month, fans who share their anthem and tag uTunes + Wunderfan stand a chance to win a R500 cash voucher. Wunderfan funds it. uTunes gets the content, the reach and the credit.

R2,500R500 x 5 months · funded by Wunderfan

Collab posts on both gridsEvery prize post is co-authored with uTunes, so it lands on both Instagram accounts.

Fan anthems on StoriesTagged fan videos are reshared across the month, credited to the creator and uTunes.

A uTunes Summer HighlightA dedicated Highlight on Wunderfan ZA keeps every featured anthem one tap away.

A winner named monthlyOne featured creator announced each month, building a reason to come back.

What we learnt last time

100 vouchers sold out.

The creative appetite is proven. Fans are eager to create their own music. This campaign closes the gap between redemption and reward.

Their perfect uTunes summerWe are creating it. The reason to redeem is packed and tied to a confirmed sporting schedule.

A monthly competitionWe share ideas and prompts each month, motivated by the monthly R500 prize on Instagram.

The stage is setFeatured anthems get named on socials. Time to shine.

2 · Partner expansion

One campaign. Three partner stages.

The uTunes mechanic runs inside every partner experience on the platform. Each fixture below becomes an anthem invitation in the app and on Instagram.

Emirates Lions

Rugby · Ellis Park · URC 2026/27

5 DecLions v Bulls, Ellis ParkCreate your roar against the Bulls this weekend.

19 DecStormers v Lions, Cape TownSend a Joburg anthem down to the coast.

2 JanSharks v Lions, DurbanNew year. New sound. Start the year loud.

23 JanLions v Zebre Parma, Ellis ParkWelcome Italy to Ellis Park with your track.

30 JanLions v Cardiff, Ellis ParkBack-to-back home weekends. Make it a double.

20 FebLions v Sharks, Ellis ParkFortress Ellis Park needs a soundtrack.

27 FebLions v Stormers, Ellis ParkYour anthem for the biggest home night of the summer.

20 MarScarlets v Lions, WalesA song to travel with the team.

Momentum Multiply Titans

Cricket · SuperSport Park

23 to 27 NovProteas Test at CenturionThe summer starts at SuperSport Park. Make the first anthem.

13 DecProteas T20I at CenturionTwenty overs. One chant. Keep it short and loud.

26 to 30 DecBoxing Day Test at CenturionCreate the song for the long afternoon on the grass banks.

Dec to JanPro20 Cup, Titans fixtures (CSA to confirm)Your Titans T20 anthem.

Feb to MarOne Day Cup home fixtures (CSA to confirm)Sky Blues at home. Back the champions with your version.

Studio 88

Official Football Partner · Betway Premiership

31 OctSoweto Derby, Pirates v Chiefs, FNBPre-launch teaser: the derby gets a soundtrack this summer.

12 DecCarling Knockout finalCup final night. Make the anthem for the walk to the stadium.

9 JanSundowns v Pirates, LoftusPretoria v Soweto. Pick your side, make your sound.

27 JanNedbank Cup opensCup season chant for your club.

6 FebChiefs v Sundowns, FNBAmakhosi anthem night.

13 MarSoweto Derby, Chiefs v Pirates, FNBThe finale. Make the anthem for Africa's biggest club fixture.

3 · Campaign summer schedule

Inside the Wunderfan app.

Two placements carry the campaign. Arena cards lead the Arena home screen, above fan stats and Watch content. Shop advertising cards lead the Rewards Shop, right above the reward grid where the uTunes voucher sits.

ARENA CARD · 392 x 392

uTunes x wunderfanMake your anthem.Your song. Your match day. All summer.See how it works

Arena card

Hero slot on the Arena home screen. Weekly refresh with uTunes features to stay top of mind.

SHOP ADVERTISING CARD

150 Wunder unlocks the gees.Redeem your uTunes voucher

Rewards Shop

Shop advertising card

Top banner in the Rewards Shop. Sells the voucher and what you can do with it, right at the point of redemption.

App content calendar · November to March

One Partner Experience block per month (the dates fans can tie an anthem to).
Four weekly Arena card features.
Red cards run as Shop advertising cards in the same week.

November 2026

The Warm-Up

Partner experience

23 NovProteas Test, Centurion (to 27 Nov)
NovURC break, Lions back in Dec
LaunchSoweto Derby momentum (Studio 88)

Arena card featureWk 1Make your anthem.Campaign launch, how it works

Shop advertising cardWk 2150 Wunder unlocks the gees.Shop card: voucher live

Arena card featureWk 3Zero sign-up fee.What uTunes is

Arena card featureWk 4Tell us your vibe.AI playlists feature

December 2026

Derby Season

Partner experience

5 DecLions v Bulls, Ellis Park
12 DecCarling Knockout final (Studio 88)
13 DecProteas T20I, Centurion
19 DecStormers v Lions
26 DecBoxing Day Test, Centurion

Arena card featureWk 1Create your roar against the Bulls.Derby week brief

Arena card featureWk 2Artist? Make your next move.Upload and sell on uTunes

Shop advertising cardWk 3Your Wunder. Your playlist.Shop card: festive voucher push

Arena card featureWk 4Boxing Day needs a soundtrack.Titans brief

January 2027

New Year, New Sound

Partner experience

2 JanSharks v Lions
9 JanSundowns v Pirates (Studio 88)
23 JanLions v Zebre, Ellis Park
27 JanNedbank Cup opens
30 JanLions v Cardiff, Ellis Park

Arena card featureWk 1New year. New sound.January brief

Arena card featureWk 2Lance presses play.Arena card links to the Lance Santos video

Shop advertising cardWk 3150 Wunder unlocks the gees.Shop card: new month, new vouchers

Arena card featureWk 4Found it. Favourited it.Playlists and favourites

February 2027

Fortress Ellis Park

Partner experience

6 FebChiefs v Sundowns (Studio 88)
20 FebLions v Sharks, Ellis Park
27 FebLions v Stormers, Ellis Park
FebTitans One Day Cup (CSA to confirm)

Arena card featureWk 1Amakhosi anthem night.Studio 88 brief

Arena card featureWk 2Stations for every mood.Stations feature

Arena card featureWk 3Fortress Ellis Park needs a soundtrack.Lions home double brief

Shop advertising cardWk 4Your Wunder. Your playlist.Shop card: voucher reminder

March 2027

The Soweto Derby Anthem

Partner experience

13 MarSoweto Derby, Chiefs v Pirates, FNB
20 MarScarlets v Lions
MarTitans One Day Cup (CSA to confirm)

Arena card featureWk 1Make the anthem for the derby.Finale brief

Shop advertising cardWk 2150 Wunder unlocks the gees.Shop card: last vouchers of summer

Arena card featureWk 3This month's featured anthem.Derby winner spotlight

Arena card featureWk 4The summer playlist.Season showcase, every featured anthem

4 · Arena and Shop cards

Sharing the sound of uTunes.

Weekly cards built around uTunes features. Less about fixtures, more about the voucher and the experience: the type of marketing that keeps uTunes top of mind all summer.

ARENAuTunes x wunderfanMake your anthem.Your song. Your match day. All summer.See how it works

SHOPuTunes x wunderfan150 Wunder unlocks the gees.uTunes voucher now in the Rewards Shop.Redeem with Wunder

ARENAuTunes x wunderfanZero sign-up fee.Listener or artist, you are in.Join uTunes

ARENAuTunes x wunderfanTell us your vibe.AI playlists built from your mood in seconds.Get a smart playlist

ARENAuTunes x wunderfanArtist? Make your next move.Upload, share and sell your music direct to fans.Register as an artist

ARENAuTunes x wunderfanFresh finds. First play.Independent artists, new releases, every genre.Discover new music

SHOPuTunes x wunderfanYour Wunder. Your playlist.Redeem the uTunes voucher and press play.Open the Rewards Shop

ARENAuTunes x wunderfanStations for every mood.Chill, party, motivational, match day.Tune in

ARENAuTunes x wunderfanFound it. Favourited it.Save tracks, build playlists, share with friends.Start your playlist

ARENAuTunes x wunderfanLance presses play.Watch the uTunes guide from our Reporter Lead.Watch now

uTunes creative keeps its own palette inside the Wunderfan app. Visuals stay on fans, stadiums and sound, with no balances or reward counters on any card.

5 · Posting calendar

App and Instagram, Nov to Mar.

The Wunderfan app schedule and Wunderfan ZA Instagram on one calendar. Toggle to see either channel on its own. Every Instagram post runs in collaboration format, co-authored with uTunes and the partner so it lands on all accounts at once.

App: Arena and Shop cardsInstagram collab postPartner match day

November 2026

The Warm-Up

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2Arena card: Make your anthem (launch)

2Collab: uTunes Summer begins

4Collab: How it works carousel

9Shop card: 150 Wunder unlocks the gees

11Collab: Voucher now live (Reel)

16Arena card: Zero sign-up fee

18Collab: Titans brief

23Proteas Test, Centurion (to 27 Nov)

23Arena card: Tell us your vibe

25Collab: Fan anthems, week one

30Collab: November R500 winner

December 2026

Derby Season

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1Arena card: Create your roar against the Bulls

2Collab: Jukskei Derby brief with Lions

5Lions v Bulls, Ellis Park

7Arena card: Artist? Make your next move

9Collab: Fan derby anthems (Reel)

12Carling Knockout final

13Proteas T20I, Centurion

14Shop card: Your Wunder. Your playlist.

16Collab: Boxing Day brief with Titans

19Stormers v Lions

21Arena card: Boxing Day needs a soundtrack

23Collab: Festive playlist

26Boxing Day Test, Centurion (to 30 Dec)

30Collab: December R500 winner

January 2027

New Year, New Sound

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2Sharks v Lions

4Arena card: New year. New sound.

6Collab: New year, new sound

9Sundowns v Pirates (Studio 88)

11Arena card: Lance presses play

11Collab: Sundowns v Pirates anthems with Studio 88

13Collab Reel: Lance Santos uTunes guide

18Shop card: 150 Wunder unlocks the gees

20Collab: Lions home double brief

23Lions v Zebre, Ellis Park

25Arena card: Found it. Favourited it.

27Nedbank Cup opens

27Collab: Fan anthems of the month (Reel)

30Lions v Cardiff, Ellis Park

31Collab: January R500 winner

February 2027

Fortress Ellis Park

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1Arena card: Amakhosi anthem night

3Collab: Chiefs v Sundowns brief with Studio 88

6Chiefs v Sundowns, FNB

8Arena card: Stations for every mood

10Collab: Stations for match day

15Arena card: Fortress Ellis Park needs a soundtrack

17Collab: Lions v Sharks brief

20Lions v Sharks, Ellis Park

22Shop card: Your Wunder. Your playlist.

24Collab: Fan anthems of the month (Reel)

27Lions v Stormers, Ellis Park

28Collab: February R500 winner

March 2027

The Soweto Derby Anthem

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1Arena card: Make the anthem for the derby

3Collab: Soweto Derby brief with Studio 88

8Shop card: 150 Wunder unlocks the gees

10Collab: Derby anthems so far (Reel)

13Soweto Derby, Chiefs v Pirates, FNB

15Arena card: This month's featured anthem

17Collab: Derby day recap

20Scarlets v Lions

22Arena card: The summer playlist

24Collab: The uTunes Summer playlist

31Collab: March R500 winner and season wrap

[ 06 · Collaborated artwork ]

The partnership lock-up.

uTunes and wunderfan sit side by side as equals, divided by a thin vertical line, always on the Wunderfan navy stage.

xx

Primary lock-up · clear space x = height of the wunderfan swoosh

Horizontal · navy #101728

Stacked · square and story formats

On hero gradient · protection fade

wunderfan_za and utunesCollaboration post · with emirateslions

[ JUKSKEI DERBY · ANTHEM BRIEF ]

Create your roar against the Bulls.

Lions v Bulls
ELLIS PARK · SAT 5 DEC12:30

wunderfan_za Derby week at Ellis Park. Redeem uTunes with 150 Wunder, make your anthem and tag us. One fan wins a R500 voucher this month. Link in bio.

How collab posts work

Each post is published once from Wunderfan ZA and shared as a collaborator post with uTunes and the relevant partner account. It appears on every grid with all handles credited.

Fan anthem videos are reshared to Stories and saved to a dedicated uTunes Summer Highlight on Wunderfan ZA, so the catalogue of fan creations grows all season.

Match-week posts carry the partner club in a blue fixture bar, in the Wunderfan Matchday style.

7 · Mid-summer feature

Lance Santos presses play.

Halfway through the campaign, our Wunderfan Reporter Lead, Lance Santos, fronts a short video on uTunes: how to redeem, what you can make with it and how you can win the monthly R500 voucher. It lifts awareness right when January momentum needs it.

REEL · 9:1660 TO 90 SEC

How to make your anthem.

LSLance SantosWunderfan Reporter Lead

TimingJanuary 2027

FormatInstagram collab Reel with uTunes

In appArena card links to the video for one week

AfterlifePinned in the uTunes Summer Highlight

The hookLance at Ellis Park: "What does a derby sound like when the fans write it?"

What uTunes isA South African music platform to listen, discover and create. Zero sign-up fee.

How to redeemScreen walk-through: Rewards Shop, uTunes voucher, 150 Wunder, code to uTunes.

What you can makeLance builds a 15-second chant on uTunes, live on screen.

How you can winShare your anthem, tag uTunes + Wunderfan, and stand a chance to win the R500 voucher this month.

Sign-offNext anthem brief and where to find the uTunes Summer Highlight.

8 · Next steps

What we need from uTunes.

Ten points to lock the plan, grouped by who owns them on your side.

Sign-off

LEADERSHIP

01

Outline and cadence

Confirm you are happy with the five-month structure, weekly app cards and Instagram schedule.

02

Monthly R500 prize

Confirm the prize mechanic and agree simple terms for the featured creator each month.

03

Permission to reshare

Agree that fan anthems can be reshared on Wunderfan, uTunes and partner channels.

Content & artwork

MARKETING

04

Content from your side

uTunes content, artists or releases we can collaborate on for Wunderfan ZA socials.

05

Artwork for collab posts

Any artwork we can build a collab post around, plus high-resolution uTunes logo files.

06

Instagram account to tag

Confirm the uTunes Instagram page we collaborate with and tag on every post.

07

Lance Santos video

A uTunes login for screen recording, and a contact for a quick fact check before filming in January.

Vouchers & tracking

PRODUCT

08

Voucher codes

How many codes are possible? Fewer for a monthly sold-out moment, or more to expand reach?

09

Redemption flow

Where the code is entered on uTunes and what the fan sees first, so our walkthrough matches.

10

Campaign link

A trackable uTunes link for the voucher screen and Instagram bio, so we can report sign-ups.